Your Blog Content Rocks, But Is It Readable?: Three Thoughts Thursday

The three thoughts I wanted to share tonight aren’t anything earth-shattering and you’ve probably heard it before in regards to writing for your website and for writing articles. But after experiencing extreme eye-fatigue after visiting a few blogs tonight (boo hoo!), I thought three thoughts were in order. Just because you’re writing on an informal blog or journal, doesn’t mean you can throw readability out the window.

Not to sound like a snob, but here are some tips for formatting your blog posts for easy readability:

1. Use bold subheadlines: It’s no secret the majority of your visitors will scan the pages they visit before actually reading them through. With bold subheadings, it’s easier for readers to see what you’re writing as their eyes shoot in hyper speed down the posts. If they see something they like, they’ll stay, if not they’ll leave. Simple as that.

2. Bullet or numbered points are your friends: We all know what it’s like to get emails where the sender has typed everything in one big paragraph. Confusing to say the least, right? On your blog (and other web pages) it’s always easier to keep your readers attention if you break things up by making an easy-to-read and scan bulleted list.

3. Keep the paragraphs and sentences short: Short, sweet and to the point…there’s a reason that saying is so popular. Everyone is busy these days and therefore this last thought is one that your readers will surely appreciate. Say what you need to say in as least amount of words possible and use plenty of white space to reduce eye-strain.