Don't Let Press Releases Go the Way of Crappy Articles

A little while back, you may remember my plea to article marketers to be reasonable in their submissions. Many people jumping on the article bandwagon are submitting irrelevant and crappy articles all over the place...even though, I believe most people are using article marketing wisely...there's a few people stinking up the place. :-(

But the good news about the people polluting the marketing tactic, articles will always continue to be a viable marketing strategy. As long as people still come to the Internet for information (hmmmm...don't see that ending anytime soon), we'll be a-okay distributing our quality content.

I kind of see press releases going in the same direction of the crappy article market. There's plenty of courses being released on using press releases to increase search engine rankings and I'm actually currently reviewing Jeff Alderson's Press Equalizer Software, which focuses on online press release distribution. I'll let you know more when I check it out a bit better.

But it seems whenever people learn they can get better search engine rankings, they jump on the bandwagon and they start flooding sites with garbage. I imagine the same thing is going to happen with the online press release submission sites. And when these sites are bombarded with garbage, it is a drain on their resources...and it may end up costing us in the form of charges to use the service or some sites just shutting down. I hope that doesn't happen.

STILL...for those just getting into quality press release writing and distribution, there is a distinction to be made. If you want to grow your incoming links and search engine ranking with your press releases, you can focus your efforts on online distribution and see how it works for you. But if you want to get true media exposure (i.e. appear in newspapers, be interviewed, etc.), nothing will replace writing high-quality press releases and building your own media contact list. And the best think you can do is start in your own backyard by building a relationship with your local media. You can learn more about this in my introductory free press release writing course, if you're not already signed up.

If you're already writing press releases for online distribution, maximize your marketing and get all the media exposure your business deserves.