The Official Internet Marketing Sweetie Blog

Monday, March 19, 2007

Tips for Writing Your Own Articles

Yes, you CAN write your own articles, even if you think you are incapable of doing so. The fact that it does the following things for your business, should be reason enough to at least take a stab at it (or hire someone to write for you).

Writing your own articles benefits your business by:

- Establishing yourself as an expert in your field.
- Building relationships (current and potential customers included)
- Promoting your products as well as affiliate products
- Giving you content for other areas of your business, such eBooks, information products, blogs, newsletters, etc.

The first thing you need to realize is that writing articles for your online business has nothing to do with whether or not your aced your high school or college grammar classes. You’re in a completely different sea of folks now and the majority of them could care less if you’ve placed your commas in the grammatically correct places. That being said, you do need to keep in mind that spelling errors and typos can make you look unprofessional if they happen frequently, so be sure to proofread your articles.

Just a few simple things to remember when writing your own articles:

Be Approachable
The way you write will aid in building relationships with your readers. Write the article with a conversational tone and let them get to know you by adding your thoughts on the topic.

Be Informative
Use the article to give your readers the information (not the sales pitch) they are looking for.

Show Your Expertise
You obviously know something about the market or niche you’ve chosen, so show your readers that knowledge. The more you help them, the more responsive they will be.

Use Reader Friendly Formatting
Write with short simple to understand sentences and paragraphs. Break things up a bit by using focal points such as headlines and sub-headings. A great way to do this is with Top 5, 7, or 10 list articles.

These are just a few tips to help put you on the right track. Make the most of your article writing by picking up my free guide and email tips here.

"Providing Great Content to Your Prospects for Massive Lead Generation: How to Market Your Website with Articles"

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