Three Thoughts Thursday: Information Product Pitfalls

Information products are a great way to earn a living online, but often I see people come in with big expectations, only having it really backfire. It’s not uncommon for people to come online thinking “I can create an ebook about XYZ and I’ll make tons selling it online.” Without proper planning, it just ain’t gonna happen.

Here are a few of the things anyone considering the addition of info products to their business should take into consideration BEFORE creating them.

1. Information products are great if people are willing to PAY for the information.
Just because there are a lot of searches, doesn’t mean people are willing to pay. One easy to way to see is if other products are selling on the same topic (Hint: be an affiliate first). If you find a topic that’s a winner, create a better product and out-market them.

2. You MUST be willing to market the product…really! I see a lot of people create info products and then…nothing happens. If you are not willing to spend money on advertising and/or very aggressively recruit affiliates, do NOT start your online venture with paid info products. Build your traffic and mailing list to start with instead. Then sell to them once you have an audience.

3. Know your market. This one ties into the last one, but I can’t stress enough, that you must have and really know your market. This will help you decide if the product is something that they really want. Learn what makes your customers tick use those points to sell the product to them. Once you know audience you’ll learn what they are willing to pay for and what maybe might be a better to give away to them to keep them interested and wanting more.

If you’re interested in learning more about creating info products come back this weekend for a Sweetie Saturday giveaway you won’t want to miss. Betcha can’t guess what it is! Hehehe.