What's Social Proof Got To Do With It?
You may be familiar with the term, "social proof". But what is it? It is a very powerful psychological trigger that can really influence the way people act.
For instance, have you ever gotten off a plane in a strange airport and then just sort of followed the crowd to the baggage claim? And done so without really looking at all the signs... just followed the herd? Now, if I only had a dime for every time I did that (blush).
If so, you were acting on "Social Proof" - everyone else was doing something, and you followed right along.
Every day, in many many ways... we all react to Social Proof. It is built into our genetic make-up. This is powerful stuff. And it can add serious power to your marketing.
If you want to learn how some of the "top dogs" use social proof in their marketing, there is a free teleclass coming up on this exact topic. You can get the details here:
http://www.productlaunchformula.com/prelaunch
The call is completely free and includes some of my favorite and most inspirational "top dogs". Register to listen in to: Jeff Walker, John Reese, Jason Potash, Frank Kern, Jim Edwards & Yanik Silver.
For instance, have you ever gotten off a plane in a strange airport and then just sort of followed the crowd to the baggage claim? And done so without really looking at all the signs... just followed the herd? Now, if I only had a dime for every time I did that (blush).
If so, you were acting on "Social Proof" - everyone else was doing something, and you followed right along.
Every day, in many many ways... we all react to Social Proof. It is built into our genetic make-up. This is powerful stuff. And it can add serious power to your marketing.
If you want to learn how some of the "top dogs" use social proof in their marketing, there is a free teleclass coming up on this exact topic. You can get the details here:
http://www.productlaunchformula.com/prelaunch
The call is completely free and includes some of my favorite and most inspirational "top dogs". Register to listen in to: Jeff Walker, John Reese, Jason Potash, Frank Kern, Jim Edwards & Yanik Silver.
3 Comments:
Thank you Alice.
That's a really cool line-up he has on the call. I signed up for sure.
I can't make the time of the call, but I'm so glad Jeff is offering transcripts and recordings. Thanks for letting us know about this, Alice.
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