The New "If You Build it, They Will Come" Mentality

First, I apologize for singling out the person who wrote this comment on a forum, but I think it illustrates an important thing that many of us Internet marketers fall into the trap of. So, let's think of this person's post being a lesson to all of us, no matter what we're working on for our online business.

I recently read this in a discussion about the rumored "Google duplicate content penalty". The member wrote:

I see exceptions all the time - but I still think there is a dupe content penalty. Otherwise my unchanged PLR sites would be raking in the traffic but they are not.


My response was:

Unfortunately, that isn't proof of a penalty. The articles may not be optimized for search engines or if they are, they may not be for high traffic phrases. In addition, there are plenty of other factors involved in ranking/getting traffic then the words in an article.


When we first start our Internet marketing education, we're told it is NOT true that "If you build it, they will come, " - meaning you can't just a build a website and except instant success with no work. I think most of us get that, but along the way, many of us forget this important lesson.

Perhaps it has to do with the over-hyped marketing that is shoved down our throats about instant profits and riches. Or maybe we're just hoping for the easy way out.

Just remember, you are in charge of your online business and its success. It doesn't matter what it is, if you think:

- a pre-written article
- sales copy written by a top copywriter

OR

- a nice-looking website designed by a professional designer

...etc, etc, is your one key to success, you're in for a big wake up call. So, wake up and take control...please!