Affiliate Pre-selling Tips - 4 To-Dos
Yesterday we discussed 4 things affiliates should NOT do. Today, I want to talk about 4 things you should be doing to increase conversion rates on your affiliate products.
- Educate your readers.
To stick with the gardening example from yesterday, if you are recommending a product about growing flowers, you’ll do even better when you educate them on the topic and the benefit they can receive.
If you’re promoting an information product or book, you can give your readers ideas on what to do to solve a certain problem and then point them to the guide so they know HOW to do it.
- If you use pre-made marketing materials, make sure you modify them to suit your style and inject your own opinions and perspectives. A canned promotion looks like a canned promotion to people who know you – ex. your blog readers and mailing list subscribers.
- Be honest. Like I mentioned yesterday, not every product is for everyone and no product is perfect. Tell your readers, the good, the bad and the ugly.
Even the bad and ugly can be overcome when you mention other product benefits. Go the extra mile and tell your reader who the product is for (ex. advanced gardeners) and who it’s not for (ex. beginners).
- Don’t give too many choices. If you’re creating “how to” materials, you might want to recommend certain products for the job. For example, if you’re talking about how to set up an autoresponder, you’re more likely to sell more by just telling your reader which autoresponder to sign up with than if you give them choices.
Internet searchers don’t usually respond well when given too many choices, especially on products they aren’t that familiar with. If they’ve never set up an autoresponder series, they won’t know how to compare services. Tell them what you recommend and go with it.
Remember the way you present the product you are promoting will determine if they buy from you or another affiliate. Put some effort into it and you’ll see an increase in your conversion rates.
- Educate your readers.
To stick with the gardening example from yesterday, if you are recommending a product about growing flowers, you’ll do even better when you educate them on the topic and the benefit they can receive.
If you’re promoting an information product or book, you can give your readers ideas on what to do to solve a certain problem and then point them to the guide so they know HOW to do it.
- If you use pre-made marketing materials, make sure you modify them to suit your style and inject your own opinions and perspectives. A canned promotion looks like a canned promotion to people who know you – ex. your blog readers and mailing list subscribers.
- Be honest. Like I mentioned yesterday, not every product is for everyone and no product is perfect. Tell your readers, the good, the bad and the ugly.
Even the bad and ugly can be overcome when you mention other product benefits. Go the extra mile and tell your reader who the product is for (ex. advanced gardeners) and who it’s not for (ex. beginners).
- Don’t give too many choices. If you’re creating “how to” materials, you might want to recommend certain products for the job. For example, if you’re talking about how to set up an autoresponder, you’re more likely to sell more by just telling your reader which autoresponder to sign up with than if you give them choices.
Internet searchers don’t usually respond well when given too many choices, especially on products they aren’t that familiar with. If they’ve never set up an autoresponder series, they won’t know how to compare services. Tell them what you recommend and go with it.
Remember the way you present the product you are promoting will determine if they buy from you or another affiliate. Put some effort into it and you’ll see an increase in your conversion rates.
4 Comments:
Great tips, Alice.
Excellent information.
I dont think anything is more annoying than when affiliates act like a product is God's gift to the world...and everyone must buy it or be left out. This is especially true when a large number of affiliates are promoting anything near the same time.
Give a real honest opinion and review of a product in your own words. Be different from everyone else because you are different.
Thanks Terry. I do appreciate your taking the time to drop by and add your opinion too. :-)
Good tips Alice,
It's exactly what I am trying to do. I try to know my readers in order to point them to the best products.
Your article could be summarized like this: Act with your readers like you would act with your friends or your family.
Would you recommend this product to them? Why?
Franck
My blog
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