Make Things Easy…And Get More Users
I was conducting my weekly browse over at IM Newswatch, and came across this post, in which the author, Nick Usborne, talks about how making things easy will make him try something.
He discusses how some sites have taken old ideas and made them easier to put into action. The fact that it’s easier makes it even more popular. For instance, creating video and uploading it to the net has been around for ages, but because sites like YouTube have made the process so simple, more and more people are doing it.
Sometimes when we create products, write copy or send emails we tend to assume our customers and readers already understand things that we take for granted. That’s not always the case however.
Here’s an example:
You’re the owner of a site all about Affiliate Marketing. Because you redirect your affiliate links all the time, without realizing it you simply tell your visitors that redirecting is a great way to hide those long, yucky links.
But…are the majority of your visitors new to affiliate marketing or are they old pros like you? Chances are if your site is ALL about affiliate marketing, then you have a mixture of the two. Instead of assuming, whether consciously or not, that your visitor knows how to redirect their affiliate links, why not place the HTML code necessary to do so somewhere on your site?
This covers all your bases. If the visitor doesn’t need the code, they simply don’t go to it. If they are setting up their redirects for the first time, by supplying them with the code to do so you aren’t sending them somewhere else to find it.
The easier you make things for your visitors, the better your chances of keeping them around! :) And, if you’ve done your job right, when the time comes for them to purchase, you’ll be the first one they turn to.
Quick Newsletter/List Tip: You need to really target your visitors and separate your lists where possible. If you have visitors with lots of experience on the same list as complete newbies and are giving them lots of details they don’t need, the chances of the old pros unsubscribing increases.
He discusses how some sites have taken old ideas and made them easier to put into action. The fact that it’s easier makes it even more popular. For instance, creating video and uploading it to the net has been around for ages, but because sites like YouTube have made the process so simple, more and more people are doing it.
Sometimes when we create products, write copy or send emails we tend to assume our customers and readers already understand things that we take for granted. That’s not always the case however.
Here’s an example:
You’re the owner of a site all about Affiliate Marketing. Because you redirect your affiliate links all the time, without realizing it you simply tell your visitors that redirecting is a great way to hide those long, yucky links.
But…are the majority of your visitors new to affiliate marketing or are they old pros like you? Chances are if your site is ALL about affiliate marketing, then you have a mixture of the two. Instead of assuming, whether consciously or not, that your visitor knows how to redirect their affiliate links, why not place the HTML code necessary to do so somewhere on your site?
This covers all your bases. If the visitor doesn’t need the code, they simply don’t go to it. If they are setting up their redirects for the first time, by supplying them with the code to do so you aren’t sending them somewhere else to find it.
The easier you make things for your visitors, the better your chances of keeping them around! :) And, if you’ve done your job right, when the time comes for them to purchase, you’ll be the first one they turn to.
Quick Newsletter/List Tip: You need to really target your visitors and separate your lists where possible. If you have visitors with lots of experience on the same list as complete newbies and are giving them lots of details they don’t need, the chances of the old pros unsubscribing increases.
2 Comments:
I have heard Michel Fortin give similar advice when it comes to sales copy and it makes sense. Never assume your readers now everything. Give them the info and they'll take what they need.
That's a really good point. I've heard Michel say the exact same thing. If you format your content, it is easy to pinpoint the info people want and want they can afford to skip over. Whether it's sales copy, information or otherwise, it's all the same.
Post a Comment
<< Home