Where's Your Call to Action?

What do you want people to do when they get to your website? Do you expect them to buy something, sign up for your newsletter....just sit there until they die from boredom? Okay, I'm being silly, but really what do you want them to do and do you tell them?

Many people miss this point when they build a website. I'm working closely with a group of women right now...and they are all guilty of this. It's not their fault though. MANY (if not most) website owners are guilty of this.

See, we Internet surfers are a slow bunch. If you don't tell us what to do, we don't know what to do...so we'll just leave. :(

So, if you've written your compelling sales copy all about your business on your home page...tell us what to do next. Do we buy, do we sign up? Where do we go and how do we do it?

Here is your call to action from me after you read this blog entry --- > Go to your website and add your call to action, okay?