Why Should I Write Content? I Want to Sell Products

Recently, I was involved in a forum discussion where we were discussing building websites and I guess the subject turned to how many pages we actually had on the Internet. Somebody wondered why we have all this content, if we're trying to sell a product. This gentleman's method was to develop a product, put up a sales letter, hit his email list and get affiliates to promote the product. That's a fine and proven marketing method.

But writing content also prepares you for the passive income we all so desire and what a lot of people forget is that CONTENT is actually a SALES tool. When you write an article, you need to have a plan...so that it will sell for you (sometimes better than any sales letter). Here's the key ingredients to any content I create:

1. Make sure people are interested in this topic. Visit WordTracker and enter a few keywords related to your proposed article and see what people are searching for. This is what you should base your article around.

2. Optimize your article for search engines. Read this article for more tips: Economical Search Engine Optimization : Do it Yourself

3. Make sure to recommend related products; resources for further reading right WITHIN you article. Don't leave it to your byline.

4. For more marketability, rewrite those articles and have others websites publish them for you too. You want to rewrite them because you don't want people to beat you out on your chosen keyword phrases and you also don't want to get filtered out of search engines for duplicate content. Here's a starter list of where to distribute your content.

It really is that simple. It's easy to get targeted traffic to your website by writing articles. What you do with all those visitors is up to you. ;)

Further Resources:
> How to Create Website Content Fast - Helps you create REAL content, REAL fast.
> Turn Words into Traffic - Learn from Jim Edwards that has generated tons of sales and visitors from his content