The Official Internet Marketing Sweetie Blog

Wednesday, January 3, 2007

Review: SEOInc.com's SEO Toolbar v 2.0

This is an interesting free SEO toolbar that works with Microsoft Internet Explorer and has unique search and SEO research functions. It doesn’t appear to work with Mozilla Firefox and I didn’t try it with any other browsers.

Toolbar Features: Allows you to search -

- Google
- Yahoo!
- MSN
- AOL
- Alta Vista
- Teoma
- HotBot
- Dmoz
- Google Directory
- Yahoo! Directory

Just choose one at a time from the drop down menu on the toolbar. Personally, doing searches I’m happy with just my Google search and the default on this toolbar is MSN. Still, it appears it remembers your search engine preference…at least in the same browser session.



The remaining features of the toolbar are interesting and depending on how intense you are about SEO, they might prove quite useful. Visit any page in your browser and then you can gather a bunch of data about that page.

Here are some details about the other features:

1. Ranking: Visit a page in your browser and enter a keyword phrase in the search box. Here’s an example using eBay and the word “auction” and I chose to search all engines (it searches the top 3):



It’s a nice feature, but many other SEO tools will allow you to search for multiple phrases at once and produce reports you can save from your searches. This would be a cumbersome way to check multiple rankings.

2. Site Data: You can learn more about the page you’re visiting with the Site Data feature. Point your browser to a page you want to analyze, type a keyword in the search box and choose from Keyword Density, HTML validation or Site Analyzer.



The Site Analyzer (which would more accurately be called PAGE Analyzer, since it analyzes just the page you’re on) provides a lot of details (more than you’ll probably ever need) about the page including:

- Type of web server
- Page Size
- Load Time
- Meta Tag info
- Keywords Found in Anchor Tags
- URLs Found on Web Page
- Keyword Density (for keywords it picks up off the page itself)

3. Engine Data: This gives you similar information that the Google Toolbar can provide you, but from the 3 major search engines. Info includes: pages in the index, backward links and more.



4. Network: This feature can provide you data about a page’s IP, load time again, Ping, WhoIs data (VERY useful for finding potential JV partner info – Only problem is that the WhoIs data is from DNSStuff.com who is blocked by Network Solutions and possibly other large registrars) and response header.



Overall, it’s an interesting tool with some cool features that I’d personally use now and then. I do like the WhoIs look up feature, as long as my searches weren’t blocked. As far as checking keyword density, meta tag info and other page data, it’s a tiresome exercise that I’d do only in very rare cases. Since my SEO strategy is to create plenty of pages, targeting very specific, low competition phrases, it isn’t always necessary to go in to such detail.

Note: I have been compensated to provide this review of the SEO Toolbar, but as always, you’re getting my honest opinion regardless of whatever cash ends up in my pocket.

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