Mommy, Mommy You Can Get it TODAY!
If you've taken any copywriting courses, you've probably been told that "today" can be a powerful word. And even though we savvy marketers are wise to this, it really can get people to take action.
Sheesh...it REALLY works on my 5 year old.
Yesterday, he's watching a commercial for a Spongebob DVD where they say, "Own it today on DVD," and he starts shouting excitedly, "Mommy, you can get it today. You can get it today!" After a bit of disagreement back and forth, I was finally able to explain that you can get it today, but it will still be there tomorrow, the next day and the day after. It's just something they say to make you want it now.
And so ends my son's first lesson in copywriting.
Sheesh...it REALLY works on my 5 year old.
Yesterday, he's watching a commercial for a Spongebob DVD where they say, "Own it today on DVD," and he starts shouting excitedly, "Mommy, you can get it today. You can get it today!" After a bit of disagreement back and forth, I was finally able to explain that you can get it today, but it will still be there tomorrow, the next day and the day after. It's just something they say to make you want it now.
And so ends my son's first lesson in copywriting.
1 Comments:
Just had to laugh. My daughter is the same way. EVERY ad she sees works on her, and she thinks we should get it, no matter what the item is or even if she understands what it does.
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