Are You Missing Out on a Huge Market? (Moms)
Speaking of moms, have you ever read the book Trillion Dollar Moms by Maria Bailey?
Moms control the purse strings in the majority of households today. The food their families consume, the clothes they wear, the products used to clean their homes and even where and how they save their money. Moms play a huge part in when and where the family’s money goes and will continue to do so for future generations.
In her book, Maria talks about companies, selling a variety of products who try to target all kinds of obscure groups...but neglect one of the biggest ones right under their nose…Moms!
At All Mom Content, we help online business owners reach moms on a variety of topics, through articles, products reviews, and more. Catering to moms is a wise business move and our members realize just how profitable it can be to their businesses.
Moms are on the net researching and buying for their families all the time and the numbers are going to grow more in the future. So, how can you reach this market in your business?
Moms control the purse strings in the majority of households today. The food their families consume, the clothes they wear, the products used to clean their homes and even where and how they save their money. Moms play a huge part in when and where the family’s money goes and will continue to do so for future generations.
In her book, Maria talks about companies, selling a variety of products who try to target all kinds of obscure groups...but neglect one of the biggest ones right under their nose…Moms!
At All Mom Content, we help online business owners reach moms on a variety of topics, through articles, products reviews, and more. Catering to moms is a wise business move and our members realize just how profitable it can be to their businesses.
Moms are on the net researching and buying for their families all the time and the numbers are going to grow more in the future. So, how can you reach this market in your business?
3 Comments:
This is so great. And totally true. Even with investing, the moms have a huge say over what their husbands do with the money earned. Today's husbands often share the financial decisions with their "intuitive wives" more than ever. They recognize their wives are more savvy than men of the past were willing to recognize.
It's just easier to let the moms handle the shopping. they are more experienced and get it "right" more often as a result!
Juanita Bellavance
http://www.especiallybabyclothes.com
You ladies have done a wonderful job with your plr memberships. One big thumbs up from this satisfied customer. :)
Definitely, Juanita. Another interesting thing Maria mentions in her book is not only does she influence the purchasing in her household, she has a HUGE influence on the purchasing habits of future generations. Think about it - many of the brands and products we buy are just because that's what mom used to do.
Thanks for the feedback, Carrie. We really appreciate it!
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