There’s a Reason It’s Called Internet Marketing
While perusing the Internet, I came across and article called
You Can Build it, But They May Not Come which talks about content and how it’s not EVERYTHING in your website.
Interestingly enough, I thought about all the talk of content I’ve been doing here over the last few months. I firmly believe that without quality, unique content you aren’t fully taking advantage of this information-marketing medium called the Internet.
That being said, I realized that the talk about content may give the “If you build it, they will come,” message to my readers. To set the record straight, I wanted to re-iterate what was said in the above-mentioned article.
Content is necessary for you to take full advantage of reaching and serving your target market, but there is much more to it than just creating a great site full of content your market craves and then sitting back and waiting for the huge amounts of traffic to come in.
Creating your sites and filling them with awesome content is just one step in the process. Once you have your site ready for your market, how will they find out it even exists if you don’t tell them? You must get your site out there for people to hear about and see. After all, it’s not called Internet Marketing for nothing!
You Can Build it, But They May Not Come which talks about content and how it’s not EVERYTHING in your website.
Interestingly enough, I thought about all the talk of content I’ve been doing here over the last few months. I firmly believe that without quality, unique content you aren’t fully taking advantage of this information-marketing medium called the Internet.
That being said, I realized that the talk about content may give the “If you build it, they will come,” message to my readers. To set the record straight, I wanted to re-iterate what was said in the above-mentioned article.
Content is necessary for you to take full advantage of reaching and serving your target market, but there is much more to it than just creating a great site full of content your market craves and then sitting back and waiting for the huge amounts of traffic to come in.
Creating your sites and filling them with awesome content is just one step in the process. Once you have your site ready for your market, how will they find out it even exists if you don’t tell them? You must get your site out there for people to hear about and see. After all, it’s not called Internet Marketing for nothing!
1 Comments:
That's a good point, Alice. There is a fine line between really providing your potential readers with the content they want and then actually making sure they are able to find that content!
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