Reasons You Might Be Losing Subscribers
My friend and business partner, Kelly McCausey, posted something on her blog that I think deserves a bit of attention to everyone in Internet Marketing. Her post, Too Much Flipping Email (who could resist a title like that?), talks about one of the reasons, a big one actually, that makes people unsubscribe from a list….and that’s as the blog title said, too much flipping email.
If you bombard your list with emails, no matter how good the information, you *MIGHT* overwhelm them…but you need to understand your list and see what is the optimum for them. Some lists may want more frequent information, some may work best with less. You don’t know ‘til you try. And don’t take one subscribers word for it. If one person complains it’s too much, that doesn’t mean you should act on what they say. Analyze and track your results for your list as a whole.
But in Kelly’s case not only were they cramming her inbox, but they were also filling it with irrelevant information. That’s just silly. Why alienate your readers like that? One of the most important things in your Internet marketing is RELEVANCY. Always be relevant, on-target and deliver value…and you’ll do well.
If you bombard your list with emails, no matter how good the information, you *MIGHT* overwhelm them…but you need to understand your list and see what is the optimum for them. Some lists may want more frequent information, some may work best with less. You don’t know ‘til you try. And don’t take one subscribers word for it. If one person complains it’s too much, that doesn’t mean you should act on what they say. Analyze and track your results for your list as a whole.
But in Kelly’s case not only were they cramming her inbox, but they were also filling it with irrelevant information. That’s just silly. Why alienate your readers like that? One of the most important things in your Internet marketing is RELEVANCY. Always be relevant, on-target and deliver value…and you’ll do well.
2 Comments:
Alice I think RELEVANCE becomes more and more important as we all try to be a little less VANILLA in this world.
It all comes down to this: I signed up because she seemed to have a flavor I would enjoy. (Let's say it's Caramel Nutty Chunk.)
So I look forward to getting emails with that Caramel Nutty Chunk flavor.
I do get some Caramel Nutty Chunk - a lot of it in fact. But I also got a bunch of Strawberry and Peach Cobbley. Blech!
I could tolerate a dab of different flavors now and then - but this much cannot be stomached.
Hmmmm...Caramel Nutty Chunk. Where do I sign up for that newsletter?!
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