Step Off The Project Train - Life's Better Here
I just emailed this to my Internet Marketing Prescriptions subscribers, but if you missed it or have a comment, question...here it is again.
If I had a dime for every time an online entrepreneur told me they had trouble staying focused, completing projects, etc., I could retire from Internet marketing and live quite comfortably. ;-)
We’ve ALL been there.
With so many ideas and opportunities popping up, it’s easy to lose focus. Even though many people online make it seem that new projects and ideas are the answer, but seriously – those things aren’t really the way to make more money online…especially in the long-term.
Whenever I see someone following the too-many-projects path, I ask:
“What can you do to take you’ve already got and make it better?”
It doesn’t matter if you have just one content site, a few ebooks for sale or are selling consumer goods. There are ALWAYS things you can do before you jump overboard a ship you’ve worked so hard to get afloat.
(And ahem, please don’t tell me, “I already knew this,” because if you aren’t ACTUALLY doing these things, you don’t REALLY know them.)
1. Track Your Links
Track it all. Track links in every email, every thank you pages and on your web pages. Sure, there may be some search engine benefits to some of your web page links…but do some tracking, so you know what’s working. Tracking helps you gain a deep understanding of your readers and will help you shape future promotions, content creation, etc. Don’t just GUESS what your readers want.
2. Improve Your Current Offers
Use your tracking data to improve the offers your making in all aspects of your marketing. If a product isn’t performing, try a new one. Change your copy to include a stronger call-to-action and track the results. Always work to make things BETTER.
3. Create Better Backend Offers
Don’t forget your backend sales. Many times I see people who aren’t even using this part of their business to their advantage. A satisfied customer that has purchased once is more likely to purchase again. Instead of focusing all your attention on getting NEW customers, make the most of serving and satisfying the customers who have already proven they’re willing to open their wallets.
4. Leave No Leaf Unturned
Are you using all of your valuable real estate? Have you customized your thank you pages, emails, error pages, etc.? Have you reviewed all your content pages and autoresponder messages to ensure you’re making the most of EVERYTHING? Sure, it can be time-consuming but it’s easier to get more out of something that you already have in place than to start from scratch.
If you’re feeling distracted and less than excited about your current business situation, just take one or two of those ideas today and start to make your business BETTER, instead of throwing more irons in the fire to distract you even further once the fizzle has worn off.
See ya next time,
Alice Seba
Your Partner in Online Success
P.S. If you need help getting more focused and maximizing what you’ve got, be sure to get on the priority notification list for my next Internet Marketing Spring Cleaning Session.
If I had a dime for every time an online entrepreneur told me they had trouble staying focused, completing projects, etc., I could retire from Internet marketing and live quite comfortably. ;-)
We’ve ALL been there.
With so many ideas and opportunities popping up, it’s easy to lose focus. Even though many people online make it seem that new projects and ideas are the answer, but seriously – those things aren’t really the way to make more money online…especially in the long-term.
Whenever I see someone following the too-many-projects path, I ask:
“What can you do to take you’ve already got and make it better?”
It doesn’t matter if you have just one content site, a few ebooks for sale or are selling consumer goods. There are ALWAYS things you can do before you jump overboard a ship you’ve worked so hard to get afloat.
(And ahem, please don’t tell me, “I already knew this,” because if you aren’t ACTUALLY doing these things, you don’t REALLY know them.)
1. Track Your Links
Track it all. Track links in every email, every thank you pages and on your web pages. Sure, there may be some search engine benefits to some of your web page links…but do some tracking, so you know what’s working. Tracking helps you gain a deep understanding of your readers and will help you shape future promotions, content creation, etc. Don’t just GUESS what your readers want.
2. Improve Your Current Offers
Use your tracking data to improve the offers your making in all aspects of your marketing. If a product isn’t performing, try a new one. Change your copy to include a stronger call-to-action and track the results. Always work to make things BETTER.
3. Create Better Backend Offers
Don’t forget your backend sales. Many times I see people who aren’t even using this part of their business to their advantage. A satisfied customer that has purchased once is more likely to purchase again. Instead of focusing all your attention on getting NEW customers, make the most of serving and satisfying the customers who have already proven they’re willing to open their wallets.
4. Leave No Leaf Unturned
Are you using all of your valuable real estate? Have you customized your thank you pages, emails, error pages, etc.? Have you reviewed all your content pages and autoresponder messages to ensure you’re making the most of EVERYTHING? Sure, it can be time-consuming but it’s easier to get more out of something that you already have in place than to start from scratch.
If you’re feeling distracted and less than excited about your current business situation, just take one or two of those ideas today and start to make your business BETTER, instead of throwing more irons in the fire to distract you even further once the fizzle has worn off.
See ya next time,
Alice Seba
Your Partner in Online Success
P.S. If you need help getting more focused and maximizing what you’ve got, be sure to get on the priority notification list for my next Internet Marketing Spring Cleaning Session.
2 Comments:
Great advice, Alice! I can see how useful the information will be in the near future. I think it would be easy to get off-focus, so having this information ahead of time, I'll be much better prepared. Thanks!
I'm totally guilty of being a regular passenger on the Project Train. I think your advice has helped me see that improving what is already in place can be as exciting as starting something new.
Post a Comment
<< Home