Why Isn't Anyone Interested in My Products?
This is one of the most common questions a netrepreneur asks. Sometimes, it's because you are brand new to the net and just don't have the traffic yet...BUT...usually, I can visit the website and see some very obvious things:
1. There is no unique selling position (USP). What makes your product unique? This is something that Joe Robson goes into great detail with in Make Your Words Sell (my very favorite web copywriting ebook).
2. Where are the attention getting headlines that draw the visitor into your copy?
3. Why are you talking about yourself? Get rid of all those "we's" in your copy, rewrite it and talk about "you" (your customer) throughout your copy. Customers care about themselves; unfortunately, you are not really important. :(
4. Where are the benefits of your copy? Features do not sell ----- benefits do! If you buy a drill, it's not because you want to be able to drill (a feature)...you want to be able to make holes (benefit).
5. Call to action. I mentioned this one a few days back, but don't forget to ask for the sale or newsletter subscription. Be sure to tell your visitor EXACTLY where to go and what to do once she's read your page.
It's not rocket science, but stuff you have to keep in our head. Above all, keep your visitor/targeted customer in mind as you write. You'll be certain to see almost immediate results!
1. There is no unique selling position (USP). What makes your product unique? This is something that Joe Robson goes into great detail with in Make Your Words Sell (my very favorite web copywriting ebook).
2. Where are the attention getting headlines that draw the visitor into your copy?
3. Why are you talking about yourself? Get rid of all those "we's" in your copy, rewrite it and talk about "you" (your customer) throughout your copy. Customers care about themselves; unfortunately, you are not really important. :(
4. Where are the benefits of your copy? Features do not sell ----- benefits do! If you buy a drill, it's not because you want to be able to drill (a feature)...you want to be able to make holes (benefit).
5. Call to action. I mentioned this one a few days back, but don't forget to ask for the sale or newsletter subscription. Be sure to tell your visitor EXACTLY where to go and what to do once she's read your page.
It's not rocket science, but stuff you have to keep in our head. Above all, keep your visitor/targeted customer in mind as you write. You'll be certain to see almost immediate results!
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