So What about Pricing Your Information Products
Certainly, there has been some heated debate about this lately, but I just want to talk about the average Joe or Jane who makes information products. How much should he or she charge?
It really bothers me when I see people tell others that they shouldn't charge more than $10 for their expert information. And it upsets me even more when authors believe people who say this. The most important thing to remember is that the person who doesn't think your information is valuable is NOT your target customer. So forget about them. There are plenty of people willing to pay what your product is worth.
What you want to focus on is the value of the information you are providing to your customer. How much money can they make in a few months from using your product or how much could they save? If your product has nothing to do with money..you'll still need to evaluate it's value. Will your product boost their self image; will it allow them to drastically increase their enjoyment of their hobby? What does it provide and how much is that worth to your customer. Certainly, it's more than $10.
And realistically, it's easier to find 10 people to pay $30 for your product than it is to get 30 people to pay $10. Do the math and make sure it's worthwhile for you.
It really bothers me when I see people tell others that they shouldn't charge more than $10 for their expert information. And it upsets me even more when authors believe people who say this. The most important thing to remember is that the person who doesn't think your information is valuable is NOT your target customer. So forget about them. There are plenty of people willing to pay what your product is worth.
What you want to focus on is the value of the information you are providing to your customer. How much money can they make in a few months from using your product or how much could they save? If your product has nothing to do with money..you'll still need to evaluate it's value. Will your product boost their self image; will it allow them to drastically increase their enjoyment of their hobby? What does it provide and how much is that worth to your customer. Certainly, it's more than $10.
And realistically, it's easier to find 10 people to pay $30 for your product than it is to get 30 people to pay $10. Do the math and make sure it's worthwhile for you.
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