Give Them Everything They Need
When you own a brick and mortar store, it’s easy to “be there” for your customers. You can greet your customers, see what items interest them and immediately help them with any questions they may have about your product or service.
Even though many people treat their websites the same way, it doesn't work that way online. Brief information with an invitation to email you or even call you for more information just doesn’t cut it.
In the clickable world of the internet, people don't stop to ask questions. Your website has to be your sales person. People have questions, but if your site doesn’t answer those questions without the customer having to work for the answer, more times than not, the visitor will move on to the next site.
You need to provide your visitors with everything they could possibly need or want including answers to their objections, product specifications, pricing, etc. right on your site. I know what you’re thinking now, “So Alice, how do you make sure your site has everything necessary to keep the customer AND get the sale?”
I’m going to show you exactly how…but not until Wednesday. Not only am I going to tell you, but I’m going to have the tools for you to do it!
Come back on Wednesday, when I announce the launch of Copywriting Sweetie, to get all the details. Even better, be the first to know when the product launches by signing up here => http://www.copywritingsweetie.com/tips.html
Even though many people treat their websites the same way, it doesn't work that way online. Brief information with an invitation to email you or even call you for more information just doesn’t cut it.
In the clickable world of the internet, people don't stop to ask questions. Your website has to be your sales person. People have questions, but if your site doesn’t answer those questions without the customer having to work for the answer, more times than not, the visitor will move on to the next site.
You need to provide your visitors with everything they could possibly need or want including answers to their objections, product specifications, pricing, etc. right on your site. I know what you’re thinking now, “So Alice, how do you make sure your site has everything necessary to keep the customer AND get the sale?”
I’m going to show you exactly how…but not until Wednesday. Not only am I going to tell you, but I’m going to have the tools for you to do it!
Come back on Wednesday, when I announce the launch of Copywriting Sweetie, to get all the details. Even better, be the first to know when the product launches by signing up here => http://www.copywritingsweetie.com/tips.html
Labels: internet marketing
2 Comments:
Hi Alice,
Good point. Do you think using live chat can potentially overcome this problem? I've seen more and more of those lately.
Internet Marketing Forum
It might, but you're relying on a few things:
- You'll be online when they need you.
- They'll submit a message if you're offline. Personally, I think seeing the "Offline" message on live chat makes it look like no ones manning (or womanning..hee hee) the store. It'd be interested to see how that message affects conversions.
But again, you're relying on them to ask questions. If you've ever worked in retail, many customers that come through the door just don't like to ask questions. They don't want to tell you what they need. They just want to look around and hope they find it.
The same may be true of websites. Make sure they can find what they're looking for.
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