Get Them There and Then Keep Them There
I was reading this article by Earl Williams a few days ago. In the article he tells you 10 ways to keep people at your site longer. The whole philosophy is that the longer they stay at your site the more likely the chance they will buy something from you.
He makes some valid points with some of his suggestions. For instance, if your site takes too long to load visitors will leave. The more “bling-bling” you have on your site, processor straining graphics or video for example, the slower your site will load. Remember, people don’t want to wait for information from you when they can easily find it elsewhere in a shorter amount of time.
Earl also brings up a good point about telling your visitors right off the bat what you have to offer. If they get confused and don’t really know what it is you’ve got on your site, they tend to leave before they can dig in and find out. Why waste time if they don’t have to, right?
But I also want to point out that unless you have done your research and determined exactly who your customer is and what they want, you’ll have a harder time getting anyone to stay at your site for long. You really need to understand your target market and this is something I cover in my Copywriting Sweetie course.
It’s a fact that when people come to your site, they are looking for something specific. So, before you worry about keeping those visitors at your site make certain you can answer the following questions, first.
Am I targeting the right customers for my niche?
If you aren’t taking the steps necessary to ensure you are reaching your target market, then nothing you say or do will get them to stay. Once they realize you don’t have exactly what they are looking for they will leave and quickly.
Do your research and find out first, who that customer is. Once you’ve done that you need to ask yourself this.
Am I giving them what they are looking for?
Once you’ve thoroughly researched your market and found there is a need for information in it, you next need to find out exactly what those needs are. Only then can you give them what they are looking for.
Once you have those two steps complete then move on to find ways that make them want to stick around.
He makes some valid points with some of his suggestions. For instance, if your site takes too long to load visitors will leave. The more “bling-bling” you have on your site, processor straining graphics or video for example, the slower your site will load. Remember, people don’t want to wait for information from you when they can easily find it elsewhere in a shorter amount of time.
Earl also brings up a good point about telling your visitors right off the bat what you have to offer. If they get confused and don’t really know what it is you’ve got on your site, they tend to leave before they can dig in and find out. Why waste time if they don’t have to, right?
But I also want to point out that unless you have done your research and determined exactly who your customer is and what they want, you’ll have a harder time getting anyone to stay at your site for long. You really need to understand your target market and this is something I cover in my Copywriting Sweetie course.
It’s a fact that when people come to your site, they are looking for something specific. So, before you worry about keeping those visitors at your site make certain you can answer the following questions, first.
Am I targeting the right customers for my niche?
If you aren’t taking the steps necessary to ensure you are reaching your target market, then nothing you say or do will get them to stay. Once they realize you don’t have exactly what they are looking for they will leave and quickly.
Do your research and find out first, who that customer is. Once you’ve done that you need to ask yourself this.
Am I giving them what they are looking for?
Once you’ve thoroughly researched your market and found there is a need for information in it, you next need to find out exactly what those needs are. Only then can you give them what they are looking for.
Once you have those two steps complete then move on to find ways that make them want to stick around.
1 Comments:
Thanks for this post Alice. Great stuff!
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