Update on PR Web - Get in for $10?
A little while back, I wrote about PR Web no longer offering their free press release distribution services. Not having logged into my PR Web account recently, I thought I'd check it out to see what happened.
It looks like that you can still get a release in their for $10 (You can specify $10 in the "other amount area. If you put $0, it defaults to $10), but I imagine it will be the same as the free service PR Web used to offer. Still, I'm not sure if this is a glitch because when you read the notice from Dennis McInnis, it looks like he is saying that the $80 SEO service is the minimum you can pay.
You might want to double-check before you pay for your release.
Regardless, this brings me to whether PR Web is the BEST place to submit your release, which seems to be a common rumor among the Internet Marketing community. Simply put -- if you want media attention -- PR Web is NOT the best place to submit your release. It is ONE place to submit your release.
If you just want incoming links to your site, PR Web might be a way to go. But for ongoing and growing media attention, you need to build your own media list. You need to get to know your media contacts, their deadlines and so forth.
And for goodness sakes, start with your local media. A huge publication MAY be interested in your story, but a local media outlet is way more likely to pay attention to your story. Even if your website/company has national or international appeal, start local and build up your media experience and portfolio.
Anyway, should you still use PR Web because you have to pay for it?
Sure, you should. I've had some pretty decent results using them for free and paid. But don't think if you've submitted your release to PR Web, you've done all you can to get media exposure.
It looks like that you can still get a release in their for $10 (You can specify $10 in the "other amount area. If you put $0, it defaults to $10), but I imagine it will be the same as the free service PR Web used to offer. Still, I'm not sure if this is a glitch because when you read the notice from Dennis McInnis, it looks like he is saying that the $80 SEO service is the minimum you can pay.
You might want to double-check before you pay for your release.
Regardless, this brings me to whether PR Web is the BEST place to submit your release, which seems to be a common rumor among the Internet Marketing community. Simply put -- if you want media attention -- PR Web is NOT the best place to submit your release. It is ONE place to submit your release.
If you just want incoming links to your site, PR Web might be a way to go. But for ongoing and growing media attention, you need to build your own media list. You need to get to know your media contacts, their deadlines and so forth.
And for goodness sakes, start with your local media. A huge publication MAY be interested in your story, but a local media outlet is way more likely to pay attention to your story. Even if your website/company has national or international appeal, start local and build up your media experience and portfolio.
Anyway, should you still use PR Web because you have to pay for it?
Sure, you should. I've had some pretty decent results using them for free and paid. But don't think if you've submitted your release to PR Web, you've done all you can to get media exposure.
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