Thoughts on the New Hot Internet Marketing Sweetie Look?

Check me out! Yep, that’s me…Miss Internet Marketing Sweetie.

After a discussion on a forum where I falsely claimed to have the body of a size 0 model, my subscriber Garrie Wilson told me:

“Then start sending html emails with a picture embedded to increase our open rates! I know I'd open more of your emails.”

(Oh and by the way, Garrie’s a good guy…you’d have to have read the message in context, but it’s a looong story)

Well, I tried it today. If you got here from the email, what do you think of this hot mama? Think I can sell more products this way? ;-)

I’m not sure this “Hot Internet Marketing Sweetie” will be sticking around for very long, but it makes me think of Martin Avis’s success tip about being your own character that I posted about last week.

In business, diversity is a good thing. Imagine how boring the Internet marketing world would be if we all did exactly the same thing. By throwing a bit of your uniqueness into things you can let people know you are ‘real’ and don’t simply follow everyone else’s lead. When you stand out from the crowd, it’s easier to get noticed.

It also shows strength and confidence when you do things a little differently…and no, I’m not just talking about having a silly little graphic made like I did today. I’m talking about going beyond that. Don’t be afraid to share your opinions and don’t be afraid to appeal to a narrower group of people that really resonate with you.

What about you? What sets you apart from everyone else in your market?