3 Thoughts: Getting Publicity for Your Business with Press Releases

Press really is easy exposure for your business, but you’ve got to do it right in order to reap the benefits. Many people write a press release, submit it to PR Web or other online newswires and nothing happens. This leaves them wondering what went wrong.

Here are today’s 3 thoughts to help get the most from your press releases.

1. Submit your press release locally.
Just because your business is done online, doesn’t mean you should limit yourself to only online press. Local newspapers and television stations love to learn about businesses in there area - start there for quicker results. NOTE: My very first press release ever was accepted by my local TV station and in a few days I was on the 6 o'clock news. Pretty cool!

2. Submit to highly-targeted online publishers.
When you do publish your press release online, in addition to submitting to the online newswires, be sure to do your research and find sites that fit your target market and reach a decent-sized audience.

3. When you get press from a source be certain that you follow up.
Once a media source knows you and your business, they are more likely to want to include you in stories in the future. Stay in touch!

Yeah, you guess it...this topic is on my mind because of mine and Mila's new project (along with the AWESOME Shannon Cherry) - All Press Content. Grab a press release template pack or two...and we'll show you the right way to get the ball rolling!