The Official Internet Marketing Sweetie Blog

Wednesday, November 21, 2007

PLR Update: Professionally-Prepared Press Packs

PLR Update
Wait...Before You Eat That Turkey...

I know many of my readers are about to start their Thanksgiving holiday, but before you do...I wanted to give you something to get started on before you head off.

If you're like most --- err...all --- online business owners, you probably want more traffic to your website and more customers.

Search engine rankings are getting tougher to achieve all the time. It's no surprise with all the competition out there and it's growing every day.

Pay-per-clicks require some start up cash and careful monitoring to ensure good conversions or you're throwing your money down the drain.

Banner and text ads can be very costly and are hit and miss...but not impossible if you know what you're doing.

Articles are decent, but with articles we often reach small-time publishers, so our traffic levels can surge...but we still want MORE!

Now, don't get me wrong, I am not knocking any of the above methods. Of course not! We need to get traffic and leads from as many sources as possible. I'm just pointing out some of the frustrations we often encounter with various promotion methods.

Here's something that a lot of online business don't consider and that means a potential loss of tons of traffic.

I'm talking about gaining positive publicity through press releases.

Sure, some Internet Marketers are submitting mediocre press releases to the online newswires - but very few are taking it far enough to really get the exposure their businesses deserve.

Just imagine, charging up your local business because a story was written about you in the local paper.

Or wouldn't it be great if an international national magazine writer sees your informative press release on dog training (just an example, of course) and contacts you for your expert opinion for an article she's writing.

I know, I know...you might be saying that the task of writing a press release is daunting or you don't want to shell out a bunch of cash for an unsure result.

I hear ya.

It's true Press releases don't come with any kind of results guarantee, but when you get the media's attention (and it's really not that hard), the benefits are immeasurable.

That's why Mila and I have rounded up 15-year media & publicity veteran, Shannon Cherry, to make things ultra-simple for you AND most importantly extremely cost-effective (less than a cost of a banner ad or a few clicks on a pay-per-click campaign).

See what we've got cooking (nope, not a Turkey dinner...but definitely something yummy for your business) at

=> AllPressContent.com

Whether you are launching a new website, releasing a new product or participating in a fundraiser...there's something there for you.

4 Comments:

Anonymous Anonymous said...

It's true: press releases really do work. When you get the media's attention you get the public's attention too. The media seems to give us credibility in the public's eye and it generates enthusiasm for our project.
I just didn't realize the importance of persistence and consistency. It seems that your template packs offer all the right in-depth information. I will definitely be taking a closer look.

4:16 PM  
Anonymous Anonymous said...

Thanks for your feedback, Ruth. You're definitely right about the credibility thing. It's amazing how that works.

8:00 PM  
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Blogger nicole said...

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8:23 PM  

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